Driving Revenue Growth in LATAM: Boosting Pipeline and Closing Deals Across 25+ Countries
Scaling Success in LATAM: Turning Complexity into Opportunity Expanding into the diverse and...
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Where Growth Stories Unfold
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Driving Revenue Growth in LATAM: Boosting Pipeline and Closing Deals Across 25+ Countries
Achieving 102% Pipeline Attainment: How MarketStar's Sales Engineers Boosted Client’s LATAM Growth
Accelerating Revenue Growth in a Competitive LATAM Market Navigating complex markets requires more...
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Create Growth at Every Touchpoint: A Blueprint to MarketStar’s Content Solutions
Harness the Power of Content: Drive Growth Across the Entire Customer Journey The digital-first era...
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Why Marketers Should Fall in Love with Content Marketing
In today's digital age, content marketing has become a vital tool for marketers. It's not just...
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Unlocking Partner Potential: Mastering KPIs for Peak Channel Performance (Qualitative and Quantitative)
Summary The KPI Playbook: Driving Partner Success with Data and Insights Managing partnerships...
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Nurture vs. E-mail Marketing
I’ve been spending a lot of time supporting demand generation efforts for several large B2B and B2C...
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Why You Should Consider Outsourcing a Virtual Sales Team
Most people can agree that the sales environment has become more competitive, and more complex, to...
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3 Smart Ways to Build the Perfect RevOps Tech Stack
Key Takeaways Implementing RevOps to unify and streamline your GTM operations can have numerous...
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4 Effective Ways in Which Customer Success Helps Your Business Scale New Heights
Key Insights The pandemic has led to trustworthiness becoming the top priority for customers...
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5 Common Mistakes to Avoid in Your Sales Operations
Key Takeaways There’s no exception that sales organizations have their work cut out for themselves...
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6 Killer Strategies to Reduce Your Churn Rate
Key Insights There is not a single business in the world that can say that they haven’t lost a...
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7 Effective Hacks to Increase Sales with Existing Customers
Key Insights In today’s competitive marketplace, companies give much importance to finding,...
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7 Key Steps to Build a Solid Sales Operations Structure
Key Takeaways Sales operations are a critical component of any top-performing sales organization,...
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7 Proven SMB Sales Techniques for Your Business
Key Insights Many businesses choose to ignore small- and medium-sized businesses (SMBs), setting...
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Are You Ready to Harness the Power of Disruptive Outsourcing?
Key Insights Perhaps a decade ago, organizations would typically use outsourcing to improve...
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6 Best Practices Discussed to Build a Robust Sales Pipeline
Key Takeaways Dropping dead leads and prioritizing high-value and sales-ready ones can help you...
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Customer Onboarding Best Practices: 5 Easy to Execute Steps
Key Insights Customers expect a good experience when they pay for a product or service. This makes...
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Customer Success 2.0: 6 Focus Areas to Build a Top-Notch Team
Key Takeaways Customer Success teams are at the forefront of helping customers achieve their goals....
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Customer Success: In-House vs Outsourced
Key Insights It is easy to fall into the mindset that customer success is only about keeping...
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Global Outsourcing: The Rise, Business Impact, and Future Trends
Key Insights The world is going digital. And outsourcing solutions are no longer just a quick fix...
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Here’s How You Can Future-Proof Your Sales Team with MarketStar
Key Takeaways Building a strong sales process can help your team convert leads into paying...
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How to Build a Successful Customer-Centric Culture
The term ‘customer-centric culture’ might feel self-explanatory. While it does entail that you put...
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How to Overcome the 5 Biggest B2B Lead Generation Challenges
Key Insights The more leads your venture generates, the better its business growth will be.
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Is Collaborative Partnering the Future of Outsourcing?
Key Insights A PwC research indicates that many outsourcing deals collapse even before the contract...
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Leveraging the power of AI in sales: Featuring Nytro
Key Takeaways Businesses can successfully slash their sales expenditures by switching to AI based...
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5 Key Marketing Strategies to Drive Sales Pipeline in a Recession
Key Takeaways Over 90% of CFOs believe an economic crisis is inevitable, with around 35% predicting...
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Importance Of Diversification and Personalization in Sales Pipeline Management
Key Points Diversification and personalization are critical to sales pipeline management because...
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Personalized CX (Customer Experience): 5 Ways to Do it Right
Key Insights Gone are the days when adding a person’s first name into a generic email promotion...
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Customer Success, Specialized - eBook
The Customer Retention Engine Customer Success (CS) is one of the fastest growing divisions in the...
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Driving Global Sales Growth: How Strategic Partner Engagement Delivered a 10x Annual ROI Boost for a Leading IT and Cybersecurity Provider
Achieving 10x Annual ROI Growth with Strategic Partner Engagement Traditional sales tactics no...
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Sales Training in the Post-COVID Era: The Do’s & Don’ts of Just-In-Time Learning
Key Takeaways The COVID-19 pandemic has forced B2B sales organizations to reinvent themselves at an...
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7 Easy-To-Use Technology Solutions to Include in Your Sales Stack
Key Takeaways The technology and tools you use in your sales stack can directly impact your sales...
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5 Actionable Tips to Easily Onboard & Retain New Users
Key Takeaways It is no secret that the COVID-19 pandemic has changed the way we do business,...
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The Importance of Psychological Safety & Associated Behaviors
Key Takeaways Psychological safety contributes to an inclusive and diverse workplace A...
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Success with RevOps Roadmap: 5 Key Areas to Consider
Key Takeaways Market conditions have grown infinitely more challenging for companies, making a...
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6 Highly Successful Tips for Selling Cloud-Based Solutions
Key Insights While many organizations have transitioned from hardware-based data storage systems to...
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6 Proven Techniques to Turn Customers into Brand Advocates
Key Takeaways When businesses think of growth, they usually think about reaching out to more people...
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MarTech 101 – Fundamentals, Importance, & Best Practices for a Winning MarTech Strategy
Key Takeaways From content and marketing to promotion and buyer journey, MarTech provides deep...
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Scaling Your Business During a Recession with the Right Growth Strategy
Key Takeaways Some businesses not only survive recessions but grow during unfavourable times....
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5 Techniques to Scale the Success Ladder with RevOps | Part 1
Key Takeaways In recent times, we have seen a shift in how companies think about revenue. According...
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From Complex to Compelling: MarketStar’s Visual Storytelling Revolutionizes World’s Leading Search Engine’s Cloud Connectivity
Imagine managing your business data across a tangled mess of cloud services that hinders close...
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Channeling Creativity: Elevating a Tech Conglomerate’s Partner Network to $500M Growth with MarketStar's Content Expertise
In 2020, the partner channel market stood at 54.42 billion and a projected CAGR of 16.2% till 2028.
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The Future of Adtech: Turning Challenges into Golden Opportunities
Key Takeaways Ad ops was quite straightforward in the pre-digital days, with media companies...
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7 Key Steps to Become a Customer-Obsessed Brand
B2B businesses should have instant access to the data of every customer and transaction. It’s...
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Overcoming the 8 Challenges of On-Demand Delivery Services
Key Insights On-demand delivery services are slowly becoming a part of everyday life, with half the...
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8 Tech Sales Outsourcing Myths to Leave Behind in 2024
Introduction The tech sales industry thrives on growth and innovation, but achieving these goals...
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6 Incredible Hacks to Uncover & Address Customer Pain Points
Key Takeaways One of the most effective ways to build brand credibility is to craft long-term...
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The Future of AdTech & MarTech Amidst the Upcoming Recession
Key Takeaways Both AdTech and MarTech industries are all set to grow rapidly in the years to come...
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From Handoff to Hand-in-Hand: 5 Key Strategies for Effective Sales & Support Collaboration
Key Takeaways Despite the apparent differences in job descriptions between sales and support teams,...
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5 Actionable Tips on How to Generate Leads for Your Sales Team
Key Takeaways For your business to scale quickly and increase revenue, you must learn how to...
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5 Highly Effective Ways to Uncover Your Customer Pain Points
Key Insights No matter which industry you’re in, the issue of customer experience is likely your...
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7 Highly Effective Customer Success Strategies to Transform Customer Experience
Key Insights Customer experience has become the top priority for businesses and the reason is...
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Maximizing Revenue Potential: Transforming a Major Tech Corporation's Global Channel Operations
Increase Channel Revenue with Data-Driven Partner Segmentation Is your partner channel delivering...
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Everything You Need to Know About Outsourced Sales Leadership
Key Takeaways Outsourcing sales leadership allows businesses to welcome positive sales prospects,...
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From Data to Action: Implementing Intent-Based Email Marketing
Achieve Higher Engagement and Conversions with Data-Driven Email Strategies In the crowded world of...
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On-Demand Delivery Services: 6 Key Steps to Customer Obsession
Key Insights In today’s competitive world, customers expect immediate, transparent, and accurate...
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Sales Outsourcing – Transforming Your Business Model for Growth
Key Takeaways Sales is vital to a company’s survival and growth.
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15x Boost in Leads: MarketStar's ABM Expertise Fuels Growth on a Global Scale for Leading Tech Company
Transform Marketing Challenges into Growth with Strategic ABM Solutions From building brand...
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The Need for Data Accuracy for Sales and Marketing Success
Key Takeaways Data is the single most valuable resource that a business can utilize to make better...
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Closing the Customer Experience Gap: 5 Lessons for the Fashion & Retail Industry
Key Insights The fashion industry is under enormous pressure to provide better shopping...
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The Importance of Design Thinking in Sales Post-Pandemic
Key Takeaways Design thinking in sales prioritizes the needs and perspectives of customers,...
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The Advanced Playbook to PPC Optimization for Seasoned Marketers
Summary Mastering PPC Optimization: A Comprehensive Guide for Search Marketers
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The Importance of Choosing Pipeline Management Over Forecasting Explained
Key Takeaways Pipeline management and sales forecasting are often confused – they’re closely...
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Using Predictive Analytics to Drive SMB Sales Revenue
One of the great things about selling in the digital age is business intelligence. Organizations...
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The Art of Closing Deals in a Tough Economic Climate
Summary Stay Ahead in Sales: Strategies for Closing Deals and Sustaining Growth Navigating today’s...
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The Definitive Guide to Ad Operations
Summary Transform Your Ad Ops Strategy: A Complete Guide to Ad Ops Excellence Ad Operations is one...
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The Definitive Guide to Outsourcing as a Business Strategy During Recession
Summary Unlock Growth Potential: A Deep Dive into the Power of Outsourcing In times of economic...
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The Savvy Marketer’s Cheat Sheet to Product Marketing
Summary Crack the Product Marketing Code with this Ultimate Cheat Sheet When we talk about product...
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The Future of AdTech- How AI is Disrupting the Advertising Industry
Summary Unleashing the Power of AI: Transforming AdTech in the Digital Age The advertising...
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The Definitive Guide to B2B Content Marketing – Crafting an Effective Content Strategy
Summary B2B Content Marketing Unleashed: A Step-by-Step Guide to Content Mastery
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Revolutionizing Sales Training with Nytro’s Innovative AI Technology
Summary Sales Training Redefined: Discover the Impact of Nytro’s AI Innovation Today, effective...
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Growth Decoded: B2B Outsourcing’s Role in Mastering the 2024 Business Landscape
Summary Unleash Growth Potential: Harness the Power of Strategic Outsourcing!
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A Quick GDPR Guide for Your Cookie and Privacy Policy Updates
You already know that your organization is expected to be General Data Protection Regulation (GDPR)...
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Innovative Content and Digital Solutions Boost Engagement and Web Traffic
Feeling lost in a sea of tech jargon? Struggling to stand out from the competition at industry...
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eBook: Is Outsourcing Right for You?
Which option is the right fit for your organization? Many companies find themselves wondering about...
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eBook: The Full B2B Sales Team
Specialized Sales Roles to Accelerate the Sales Cycle In order to respond to an increasingly...
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eBook: Sales Coaching to Win: Transforming Your Sales Process with AOR
Are you looking to accelerate sales growth, but unsure how to do it? Old sales tactics such as,...
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eBook: Sales as a Service® - The MarketStar Advantage
Why should you choose MarketStar? Are you looking to build and maintain a competitive sales force...
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eBook: How to Increase Digital Ads Revenue
Learn how to keep up with the changing dynamics and the complexity of digital advertising sales The...
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eBook: Embracing Customer Success
What’s the secret to a winning Customer Success strategy? Customer Success management is a critical...
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RevUp Your RevOps: Navigating Trends and Best Practices
Introduction Have you heard the term "RevOps" floating around and wondered what it's all about?...
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The RevOps Advantage: A 4-Step Guide to Elevate CX and Amplify Revenue Growth
Introduction “Give the people what they want” has taken on a whole new meaning. In a world where...
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7 Best Practices to Boost Your Channel Partner Relationships
Partner Channel: A Real Game-Changer Partner Channel has become a must-have tool in any company's...
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Sales-As-A-Service: Outsourcing the Entire Sales Funnel for 360-Degree Growth, in 2024
The year 2024 paints a vivid picture of the future of sales: a turbulent landscape of intensifying...
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The AI Revolution: Transforming Partner Channel Engagement
Summary AI and Beyond: Elevating Your Partner Channel Engagement to New Heights Ever feel like...
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Mastering SEO for B2B Tech: Maximizing Online Presence and Visibility for SMBs
5.06 billion That’s how many people use search engines worldwide, adding up to around 98% of...
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Build Lasting Partnerships: The Power of Effective Channel Partner Management
The Changing Landscape: The Age of the Partner With the constant ongoing shifts in the B2B world,...
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Creating Growth in 2024: 4 Smart Ways to Boost Sales by Riding the Wave of Emerging Trends
The B2B landscape is undergoing a profound transformation. Gone are the days of siloed...
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5 Steps to Level Up Your Demand Gen Strategy for Growth in 2024
Introduction New year, new demand gen tactics? In this dynamic world of business where evolution is...
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Redefining Customer Success in 2024: The Evolution from Reactive Support to Proactive Engagement
Introduction The past couple of years, there's been a remarkable shift in how companies perceive...
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Insights into the Transformative Landscape of the 2024 Partner Channel
Introduction Picture this: the business world, a bustling marketplace where every player is on a...
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eBook: 5 Outsourcing Strategies for Inside Sales
Summary Learn how to keep up with the changing dynamics and the complexity of inside sales.
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Driving Superior Platform Adoption with 95% Merchant Adoption Rate
Summary Unlocking Growth: Enhancing Platform Adoption Through Superior Onboarding The whole world...
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High-End E-Commerce Platform Achieves 95% CSAT with Offshore Team
Summary Achieving Global Success: Strategies for Seamless Customer Support When it comes to selling...
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Advanced Campaign Management Solutions Lead to 70% Reduction in Operational Costs through Streamlined Ad Ops Processes
Summary Unlocking Efficiency: MarketStar's Strategies for Maximizing Ad Ops Performance When it...
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The Definitive Guide to Sales Enablement- Enabling Sales Teams for a Product Launch
Summary Unlocking Sales Success: A Roadmap to Product Launch Excellence Launching a new product is...
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The Definitive Guide to Sales Enablement - Questions to Ask Before Buying a Sales Enablement Platform
Summary Empower Your Sales Team: The Ultimate Guide to Choosing the Right Enablement Platform By...
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Streamlined Account Conversion Yields 90% Surge in Customer Satisfaction
Summary Boosting CSAT and Reducing Churn: How MarketStar Transformed Ad Account Conversion Rates As...
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The Definitive Guide to Delivering Superlative Customer Experience in a Digital - First World
Summary Unlock the Potential of Digital Customer Experience: Your Roadmap to Success
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Beyond Numbers: The Future of ROI Measurement in Demand Generation
Summary Mastering ROI in Demand Generation: Emerging Trends and Strategies for 2024 The race for...
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Charting a Course Through the 2024 Partner Channel Landscape
Summary Future-Proof Your Partnerships: Explore Key Trends and Insights for 2024 and Beyond
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Optimize Your End-To-End SaaS Sales Process - Here’s How
Summary As the world increasingly moves online, more and more businesses are adopting a Saas model....
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CXO Guide: The Definitive Guide to Churn Reduction
Summary The pandemic has made one thing crystal clear: a growth machine focused on a customer...
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CXO Guide: The Definitive Guide to Customer Onboarding
Summary There are many reasons why customers churn. But a gap in understanding the full...
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CXO Guide: Winning The Customer Value Game Through Outsourced Customer Success
Summary Customer success may look similar to customer service, customer support, or account...
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Account Management at Global Scale Leads to 95% Increase in CSAT
Summary Transforming Customer Support: MarketStar's Strategic Approach to Account Management...
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The Definitive Guide to Inside Sales – Successfully Implementing an Inside Sales Strategy
Summary Transforming Sales in the Digital Age: Inside Sales Strategies for Success While...
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The Definitive Guide to Sales Enablement – Building an Agile Sales Team
Summary Mastering Sales Enablement: Your Guide to Achieving Sales Agility Selling in the post-Covid...
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4X Surge in Conversions: MarketStar's Demand Generation Strategies Amplify Client Success
Summary MarketStar is a global revenue strategy & service provider for many global brands. From...
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Customer Success in 2024- Overcoming the Personalization Paradox, Tech Turbulence, and Rising Expectations
Summary The Secret to Conquering Customer Success: Overcoming Challenges with Opportunities Going...
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Navigating the Sales Storm: Strategies to Overcome 2024's Toughest Challenges
Summary Sales Landscape Decoded: Key Insights, Challenges and Opportunities for Success
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Sales Prospecting Tips, Techniques and Tools
Summary The “Sales Prospecting Tips, Techniques, and Tools” cheat sheet provides a comprehensive...
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MarketStar's Tech-Driven Excellence Fuels Multi-Million Dollar Revenue Surge through Enhanced Technical Expertise
Summary MarketStar is a global revenue strategy & service provider for many global brands. From...
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CXO Guide: The Definitive Guide to Accelerating Growth through Partner Channel Sales
Summary Struggling to Maximize Your Revenue Growth?
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Case Study: Accelerated Ads Adoption Drives Revenue Surge for this Leading Search Engine Platform
Summary MarketStar is the premier provider of B2B outsourced sales and revenue acceleration...
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CXO Guide: Outsourced Sales as a Service
Summary Digital has been a boon for buyers. It has been proven to be an excellent platform to...
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CXO Guide: The Definitive Guide to Successful Sales Methodologies
Summary Successful sales methodologies are critical for companies to thrive and grow in today’s...
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CXO Guide: The Definitive Guide to RevOps
Summary Revolutionize Your Revenue Strategy with the Power of RevOps Dealing with misaligned teams,...
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The Definitive Guide to RevOps: An Operating Framework for Growth
Summary Crafting a RevOps Framework: Your Blueprint for Business Transformation The B2B buying...
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The Definitive Guide to Build and Scale Your RevOps Function
Summary Elevate Your Business with End–to-End Revenue Orchestration Mastery The business world is...
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Roadmap to RevOps: 5 Common Challenges (and Solutions) for B2B Organizations
Summary Navigating RevOps: Your Ultimate Guide to Sustainable Revenue Growth Revenue Growth Are you...
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The Definitive Guide to Advanced ABM Strategies: Personalization, AI, and Omnichannel Tactics to Drive Growth
Summary Unlock Growth with Advanced ABM Strategies Traditional outbound strategies are losing their...
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CXO Guide: The Definitive Guide to Sales Pipeline Management
Summary Sales pipeline management is a critical process for businesses of all sizes. A sales...
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Optimize your GTM Strategy during an Economic Downturn
Summary It’s no secret that the global economy is in a period of uncertainty. In times like these,...
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Onepager: Measuring Customer Success In SaaS Companies: 6 KPIs To Focus On
Summary The term “customer success” has gained significant traction in recent years as an...
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eBook: Elevate Partnerships: 6 Steps to Optimize Your Partner Channel Strategy
Summary Traditional partner programs no longer cut it in today's world.
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Anticipating Shifts and Opportunities in Content Marketing: A 2024 Guide by MarketStar
Summary Seize the Opportunity: Discover Key Trends and Strategies for Content Marketing Success As...
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Fuel Your ABM Success with the Power of Intent Data | MarketStar
Summary Elevate Your ABM Game: A Deep Dive into Intent Data's Transformative Role and Strategies...
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Enhanced CS Program: 2.3X Reduction in SMB Advertiser Churn | MarketStar
Summary The current market landscape places the consumer in total control, where potential clients...
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Turn Prospects into Customers- Strategies to Improve Your Sales Funnel
Summary As the world increasingly moves online, more and more businesses are adopting a Saas model....
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Elements of a Successful Video Marketing Plan
A Forbes survey on corporate executives and video usage revealed that 75% of all executives claimed...
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Support Organic Search with Paid Search Campaigns for Incremental Traffic to Website
Who wouldn’t want to be in the top three results of search engines and attract organic traffic in...
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Maximizing Event ROI by Optimizing Technology
Event marketing is a tried and tested method for marketers to build brands, promote products,...
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4 Key Steps to Partner Management Success
The old saying, “Build a better mousetrap and the world will beat a path to your door” was never...
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Ignite Collaborative Growth with Partner Channels: Key Insights for Success
The current B2B terrain is an ever-shifting labyrinth, and the onus is on us to adapt or get left...
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10 Key Sales Trends to Watch Out for in 2023
Key Takeaways 2022-23 marks the transition to a post-COVID situation powered by artificial...
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5 Effective Business Growth Strategies for AdTech & MarTech Companies in 2023
Key Takeaways AdTech and MarTech companies need to implement several business growth strategies in...
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AdTech 2023: 5 Trends SDRs and Sales Teams Need to Know to Prepare for Times of Change
Summary Navigating AdTech in 2023: Key Trends Redefining Sales Strategies The world of AdTech is a...
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B2B Lead Generation Trends: Planning For 2023
Summary Future-Proof Your Strategy: Essential B2B Lead Generation Trends You Can't Ignore The B2B...
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Top B2B Sales Trends You Cannot Ignore In 2023
Summary Unleash Your Sales Potential: Harnessing the Power of Emerging B2B Trends Ever noticed how...
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The Definitive Guide to Digital Advertising Trends for SMB Businesses in 2023
Summary Stay Ahead of the Game: Your Ultimate Handbook to Digital Advertising Success Feeling...
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B2B Marketing Trends and Predictions 2023: Here’s What You Need to Know
Summary Level Up Your B2B Marketing: Essential Trends and Predictions for Success Feeling lost in...
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Unveiling the Latest SaaS Customer Success Trends for 2023
Summary Mastering SaaS Customer Success: Key Trends Shaping the Landscape For SaaS businesses,...
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The Sales Manager’s Cheatsheet: Top Sales Forecasting Tools and Software 2023
Summary Elevate Your Sales Strategy: Your Ultimate Guide for Effective Forecasting Looking to boost...
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Leads vs Contacts: Know Who's Who in Your Sales Pipeline
The way we sell today is being shaped by the evolving customer journey, technological advancements,...
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The Need for Knowledgeable Salespeople with a Growth Mindset
Key Takeaways Research has proved that influence is the foundation of selling. It is what inspires...
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Uncover the Maturity Level of Your Digital Advertising Operation
In the world of digital advertising, achieving sustainable and profitable growth requires a...
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Reap The Rewards of Ecommerce Outsourcing with MarketStar’s Customized Solutions
Key Points Inefficient Ecommerce operations can lead to higher costs, reduced profitability, and...
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Selling in the Era of AI
There is no doubt that the rise of AI tools in sales has the potential to revolutionize the...
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Keys to Creating A Great Inside Sales Team
The B2B sales model is changing. Where outside sales reps were once seen as a cost-effective and...
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Sid Kumar: The Role of Tech and Tools in Empowering Sales Teams
Discover the role of technology and tools in empowering sales teams with Sid Kumar, SVP RevOps at...
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Aaron Reinitz: Redesign Your Sales Strategy to Future Proof Your Sales Organization
Aaron Reinitz, Head of Sales - NY Enterprise Digital Natives, Google Cloud, emphasizes the...
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Arup Chakravarti: Equip Your Sales Teams for Times of Economic Change and Uncertainty
Arup Chakravarti, Director of Sales Excellence, Equifax, along with host Joy Dumandan, discuss the...
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Molly McKinstry: Optimizing Your Sales Pipeline Velocity for Top Performance
In this insightful episode, Molly McKinstry, Head of Sales at Calendly, along with host Joy...
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Unlocking Profitable Growth: The Power of Outsourcing in Scaling Your Business
Growth is a positive thing. Whether it’s financial or personal, growth means progress. When we talk...
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Significant Success Secrets For Bulk SMS Marketing
With a phone in almost every hand today, Short Message Service (SMS) marketing's popularity has...
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5 Biggest Digital Advertising Trends to Watch Out for in 2023
Key Takeaways Businesses can promote advertising through numerous online channels like social media...
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AdTech 101 – Is Your Strategy Where it Needs To Be?
AdTech is a broad term that references various solutions to help target, deliver, track, and...
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What Would Happen if you Outsourced Inside Sales?
You’re probably familiar with the concept of companies outsourcing their IT, human resources, and...
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Choosing the Right Sales Tools for Your Business in 2023
Key Takeaways Leveraging the latest sales tools can help streamline your sales processes, enhance...
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In-House Sales Teams vs. Outsourced Sales Teams: It’s All About ROI, and Not Just Financial Investment
See the Buy vs. Build ROI infographic summary here Despite rapid market changes, looming economic...
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5 Critical Concepts for Engaging the Partner Channel
Engaging the partner channel isn’t as easy as it once was. Partners are more diverse and...
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Standing with the People of Ukraine by Providing Winter Aid & Results
The ongoing war in Ukraine caused by the Russian acts of aggression has made the devastating...
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Field Sales is Transforming to Inside Sales in Industries Around the World - The time is NOW!
Transformation is not the easiest task for large businesses. It has been said by MANY enterprise...
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B2B Strategies to Build Resilience During an Economic Downturn
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Outsourcing Sales Operations (7 Important Benefits Discussed)
Key Takeaways: We’ve often heard the term outsourced sales floating around in multiple meetings...
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Understand Thy Customer
Content marketing is the perfect demand generation platform, allowing you to nurture leads, enhance...
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Before you Outsource a Sales Team
An influx of sales outsourcing companies in recent years is a sign that many organizations take...
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How to Find High-Quality Leads [The AdTech Guide]
Key Takeaways AdTech allows advertisers to plan, manage, and optimize their campaigns...
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Why is Your Sales Team Not Performing?
As you're coming to the end of Q4 and have more and more reports coming your way, a realization of...
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Prospect Journey Mapping – The Key to Driving Pipeline Velocity [Free Worksheet Included
Key Takeaways: To gain loyal and long-term customers, you need to design a journey map that...
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Recession Guide for CS Leaders: How to Retain Customers During a Downturn
Key Takeaways Brands must implement a seamless buying experience to make their customers come back,...
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14 Outsourcing Myths Busted- is Outsourcing What You Think it is?
A "new normal" world with what appears to be a global recession on the horizon, increased cost of...
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The Benefits of Outsourcing During a Looming Economic Recession
These are interesting times. The global economy is facing the possibility of a recession, and...
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Recession-Proof Your B2B Business with These 7 Effective Sales Growth Strategies
Key Takeaways: The risk of recession is slowly but surely rising as global turbulence continues....
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7 Major Customer Success Lessons for a Post-Covid World
Key Insights Customer support and expectations in 2022 will leave little room for error.
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Digital Media is Your Power Tool in the Online World
As of 2022, 92% of the United States' total population has internet access. That translates to over...
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4 Must Have Tools to Manage Your Sales Pipeline Efficiently
Key Takeaways: Effective sales pipeline management can help you organize your sales process...
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Let Outsourced Sales Skyrocket and Drive Your Revenue
Sales as a Service is growing in popularity year by year with an increasing number of executives...
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5 Dominating Telemarketing Trends to Lookout for in 2022
Key Insights Like all areas of business, telemarketing has undergone rapid changes in the aftermath...
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Hello Buyer Persona, It's Nice to Meet You
Back in the late 90s, an American software designer, Alan Cooper, developed a concept that changed...
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5 Practical Reasons to Outsource Your Sales in 2022
Key Insights It is tempting to do everything in-house. The more you can do in-house, the less you...
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Jeannette Wilson: The Importance of IoT Security
In this insightful interview, Jeannette Wilson, Marketing manager at Microchip Technology Inc.,...
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Best Practices to Transform Your Customer Onboarding Program
Key Insights Your customer onboarding strategy is probably the most important stage of the customer...
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The Future of Customer Success: Top 5 Trends to Lookout For in 2022
Key Takeaways In the dynamic marketplace that we are in today, building long-lasting relationships...
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Selling AdTech Solutions: 5 Key Steps to Success
Key Insights In the past few years, the methods of delivering adtech solutions have dynamically...
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Everything You Should Know About Outsourcing Your Customer Success Program
A Customer Success program is an essential part of modern business, especially for technology...
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Amy Hatch: Engaging Customers with Content
In this interview, our host, Kevin Benedict interviews Amy Hatch, Global Head of Content Marketing...
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Alpana Prabhu: Operational Mindset for Organizational Effectiveness
In conversation with Jessica Ly, Alpana Prabhu, Director of Operations, ServiceNow, speaks about...
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Volker Haentjes: Technical Product Marketing the SAP Way
In this interview, our host, Kevin Benedict, has a chat with Volker Haentjes, Senior Director of...
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Amy Scissons: How International Marketing Works
In this interview, our host, Rajiv Parikh, interviews Amy Scissons, Chief Marketing Officer...
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Customer Success vs. Sales Teams and Why You Need Both
As business solutions grow increasingly complex, some buyers require additional assistance to...
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Customer Success: 2 Key Metrics to Track & Measure Success
Key Takeaways If there is one SaaS metric you should monitor carefully, then it is your churn rate....
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5 RevOps Trends to Watch out for Business Success in 2022
Key Insights The buzz around RevOps continues to build, with companies adding new roles at a record...
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Eugenio Cassiano: Innovating the SAP Customer Experience
In this interview, our host, Kevin Benedict, has an insightful conversation with Eugenio Cassiano,...
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Outsourced Sales-as-a-Service: 3 Ways to Boost Sales in 2022
Key Takeaways The market for sales-as-a-service continues to grow across the globe with major...
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State of Customer Success in 2022
Summary Revolutionizing Customer Success: Key Trends and Strategies You Need to Know The Customer...
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A Guide to Social Selling - LinkedIn
Social selling is one of the most overlooked strategies in B2B selling. Many sales reps consider...
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Why Customer Retention is Important for Success
Our journey starts in the midst of a company wondering why they can't keep customers using their...
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5 Points to Consider When Outsourcing Customer Success
Key Insights With digitization opening more avenues than ever for customers to make a choice, it’s...
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Overcoming the 6 Challenges of Subscription-Based Businesses
Key Insights Over the past few years, industries everywhere have begun using a subscription-based...
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Opening the Doors to Success: 5 Key Benefits of Remote Outsourcing Discussed
Key Insights In order to bounce back from the disruptions caused by the pandemic, organizations...
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Customer Obsession: 6 Key Steps to Success in AdTech
Key Insights With consumers spending more time online, we see an increase in expectations for a...
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Transform with These 3 Proven Direct Sales Tactics
Direct sales have been a staple of business. They offer your business a strategy to sell...
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The Top 5 Mistakes of Enterprise Sales (and How to Avoid Them)
Nobody ever said enterprise sales was easy. Enterprise tech sales is one of the toughest types of...
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6 Ways to Improve Your Closing Rate for Enterprise Sales
One universal truth of enterprise sales is that deals take time to close. Enterprise applications...
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How to Optimize Your Enterprise Sales Strategy for the Future
There is a lot about enterprise sales that has changed, especially since the pandemic. Buyers have...
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5 Benefits of Mastering SaaS-based B2B Sales in 2022
Key Takeaways: In the midst of a rapidly changing business environment, Software as a Service...
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Customer Success or Sales – Who Owns Renewals & Upsells
Key Takeaways: While it is easy to think that they work in silos, both the customer success and...
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Authenticity & Vulnerability – The Dating World of Sales
This past year, we have all been rubbed a little raw. Expectations have been changed and what’s...
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Customer Success Simplified - From Experience
When I first got started in Customer Success (CS), I was over a large US-based organization where...
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5 Key Benefits of Outsourced Sales in a Post-Covid-19 World
Key Insights 2020 emerged as one of the most challenging years in recent years. With catastrophic...
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Challenging Pareto through Customer Success
Most individuals have come to know and understand the Pareto principle of 80/20, conceptualized by...
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5 Sales Strategies That Leverage Cloud Solutions
There is no doubt that the COVID-19 pandemic has permanently changed the way we do business,...
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Expanding Your Cloud Sales Strategy
Cloud services have become the foundation of enterprise computing. Migrating enterprise resources...
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The Ins and Outs of Customer Acquisition Cost
When validating sales prospects, you want to make sure that pursuing a potential prospect will...
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Defining the Enterprise Sales Experience
Every customer journey starts with your sales team. Stop. Please ask yourself if you are liking the...
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4 Steps to Enabling Sales for Remote Selling
Key Takeaways In response to the demands of physical distancing and work from home that came with...
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How Embracing Sales Enablement Boosts Sales Performance
No sales rep succeeds on their own. Successful sales performance is the result of many factors. You...
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3 Reasons MarketStar Knows How to Close SMB Sales
The temptation for any B2B sales team is to hunt for whales. If you can land that one big deal, you...
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Why There is a Need for Customer Success
The overall success of any sales and marketing initiative ultimately hinges on customer success....
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Enterprise Sales: How Big Are They, Really?
When it comes to selling B2B technology, landing an enterprise deal is like grabbing the brass...
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The Rise of Sales Engineers: Here’s why they have Become so Coveted
Selling complex technology requires special skills and technical expertise, but knowing how to sell...
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Effective Techniques for Closing Enterprise Sales Deals
Selling technology is never easy, and when you are dealing with enterprise sales, there is nothing...
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The ABCs of Lead Qualification
If you are in sales (or a movie buff), you have undoubtedly heard the phrase “ABC, always be...
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3 Don’t-Miss Steps to Successfully Harness Customer Success
Ensuring customer success is at the heart of consultative selling isn’t just fluff. When you are...
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7 Ways to Close Your SMB Sales Deal in 30 Days or Fewer
Every company wants a faster sales cycle. The challenge with selling technology is that selling...
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3 Future-Proof Rules for Legendary Enterprise Sales
You know that selling B2B technology is hard, and selling B2B enterprise technology is even harder....
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3 Steps to Unlock your Chameleon Sales Abilities: Recognition, Adjustment, and Execution
The best sales reps are like chameleons—adapting their sales pitch to resonate with the way a...
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Outsourcing Sales Continues to Rise: 3 Drivers of B2B Outsourcing
Outsourcing continues to gain momentum as part of the B2B sales process, especially with the...
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After the (virtual) trade show: 3 tips for following up with leads
Traditionally, trade shows have been a great way to increase market visibility and gather sales...
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4 SMB Sales Conversations to Have on Hand for Your Sales Team
The nature of small- and medium-sized business (SMB) sales has changed, especially with the...
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The ROI Truth of Outsourced Sales
Everyone wants to save money, but there are times when you need to invest more to get more in...
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Customer Success Requires a Smooth Post-Sales Transition
Closing the deal is only the first step of a successful sale. Once the contract is signed, you have...
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7 Tips to Build a Successful Enterprise Sales Plan
If you know anything about selling technology, then you know that enterprise sales are different...
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Why Customer Success Should Be Data-Driven
You are being measured. How do you stack up? Are you proving your client’s return on investment...
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How to Increase Sales in a Virtual World
The world of virtual business, including virtual selling, is here to stay. It’s an adjustment, but...
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How to Use Content to Establish Yourself as an Expert
In a recent study commissioned by Content Marketing Institute and Marketing Profs, the greatest...
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How to Implement an Omnichannel Strategy in Your Contact Center
Every business is scrambling to find a place in the customer’s mindspace. That’s because today’s...
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Roy Owens: Managing Working Capital to Grow Businesses
In this informative interview, Roy Owens, Sales Director (Working Capital Solutions) at Kyriba,...
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Aditya Malik: Enabling Sales Leadership
In this insightful interview, Aditya Malik, Head of Sales & Account Management (India & SAARC) at...
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Heidi Hattendorf: Evolution in Product Marketing
In this insightful interview, Heidi Hattendorf, Senior Director & Head of Product Marketing at...
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Sales Motivation: Top Podcasts You Should Be Listening To
Every sales professional needs a little sales motivation now and then. Successful selling is about...
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How Not Having a Customer Success Team Is the No. 1 Reason Your Churn Is So High
With more companies looking to create recurring revenue models based on subscription sales, the...
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5 Essential Skills for Increasing Your Client Success
Understandably, 2020 has been a unique year for many sales reps. Many businesses have delayed or...
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The Power of Enterprise Sales with MarketStar
Lately, we have been talking about small and medium-sized business (SMB) sales, but what about...
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5 Tips for Hiring Outsourced Sales Professionals
Hiring outsourced sales professionals can be a quick, cost-effective solution for bolstering your...
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The Fundamentals of Lead Qualification
In today’s highly competitive B2B sales climate, lead qualification has become an increasingly...
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What the First 90 Days of Customer Success Should Look Like
When sales organizations look back on 2020, one of their main “lessons learned” might be the...
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Pros and Cons of Kicking off an SMB Sales Strategy
There are 30.7 million small and medium-sized businesses (SMBs) in the United States. Taken as a...
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How to Lead an SMB Sales Team
Small- and medium-sized businesses (SMBs) are a huge untapped market, but many B2B vendors ignore...
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4 Misperceptions About Sales Engineers
As the B2B buying process has evolved, sales teams have had to continually adjust their strategy to...
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What Does Sales as a Service Really Mean?
Around the globe, the market for Sales as a Service continues to grow. Today, some of the world’s...
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The Difference Between a Sales and Customer Success Team
As business solutions grow increasingly complex, some buyers require additional assistance to...
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5 Skills of Successful Internal Channel Account Managers
In order to have a topflight sales organization, you need a strong sales channel. When your sales...
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How to Build a Sales Team with Specialty Roles
Today’s business-to-business (B2B) sales organizations are selling to increasingly sophisticated...
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How Does a High-Tech Field Rep Increase Sales?
The role of the high-tech field rep is changing and so is the way they are selling. The old method...
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Why Customer Success Should Be Part of Your Plan While the Economy Recovers
The ongoing COVID-19 pandemic has had an incredible impact on a variety of industries around the...
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State of Sales Enablement 2020: The Impact of COVID-19 on Sales
Summary Adapting to the New Normal: Sales Enablement Insights Amidst COVID-19
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State of B2B Customer Service Outsourcing 2020
Summary Outsourcing for Success: Customer Service in a Changing World
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State of Sales Enablement 2020: Channel Enablement in the Modern Sales Paradigm
Summary Navigating the Sales Frontier: A Focus on Channel Enablement
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The Definitive Guide to Sales Enablement: Sales Training Best Practices
The Definitive Guide to Sales Enablement Best Practices
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Our Top 24 Free SaaS Brands Picks
Native cloud software is here to stay, and a surprisingly large number of software as a service...
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Stephanie Thum: Defining Customer Experience
In this interview, our host, Kevin Benedict, sits down with SAP Qualtrics's expert Stephanie Thum,...
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State of Sales Enablement 2020: Content Strategy and Management
Summary Mastering Content Strategy in Sales Enablement: Key Insights from 2020
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4 Myths of Outsourcing Your Inside Sales Team
Sales as a ServiceⓇ continues to grow in popularity, with more and more companies outsourcing key...
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Why Brand Reputation Is So Important to Your Growth in Uncertain Times
Times of uncertainty present challenges to all of us, but they also present new opportunities....
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Why Customer Success Is Essential to Your SMB Sales Plan
For many sales organizations, small and medium-sized businesses (SMBs) represent a great untapped...
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Why Sales Amid and After a Crisis Is Essential
In times of crisis, you need to plan for the future at the same time you address the challenges of...
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How to Stay Motivated in Sales During Summer Months
Even during a typical summer, staying motivated and focused on work can be challenging. After all,...
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How Your Sales Team Can Support Small Businesses During a Crisis
There is a reason that the Centers for Disease Control calls COVID-19 a novel coronavirus. We have...
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How to Reset Your Sales Strategy During or After a Crisis
As many companies struggle to stay afloat during the COVID-19 crisis, it’s not surprising that...
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[Infographic] 7 Techniques to Increase Your SMB Sales
Small and medium-sized businesses (SMBs) are often ignored because of the small contract size and...
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5 Best Books to Motivate Your Sales Team
With the COVID-19 pandemic forcing people to spend much more time at home, many are taking the...
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4 Unique Characteristics of the SMB Space
When selling technology to small and medium-sized businesses (SMBs), you have to put yourself in...
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How to Structure a Work-from-Home Sales Team
Agility is the key to sales success, so when a pandemic hits, you have to be prepared to change the...
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How to Empower Your Sales Team From Home
The coronavirus pandemic has sent shockwaves across the country, grinding our economy to a...
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Why SMB Is a Niche Your Sales Team Should Focus On
For every big customer you land, there are dozens of small and medium-sized businesses (SMBs) out...
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Why a Customer Success Team Is Essential During a Crisis
With the COVID-19 pandemic, the entire world has had to change the way it conducts business...
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Cost Comparison: The Value of Outsourcing Sales
B2B selling has become more complex. It used to be that B2B sales was a linear process, and a sales...
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Ingredients of a Successful Foundation
Here is a fun metaphor, “My business is my baby.” Throughout my years working alongside SMB...
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Jesse Osborne: Onboarding the Gig Economy
In this interview, our host, Jessica Ly sits down with Jesse Osborne, Senior Director at Tipalti,...
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Scott Powell: Sales Enablement Best Practices
In this interview, Scott Powell, VP of Global Enablement at Optimizely, talks about the changes in...
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How to Choose the Right Outsourced Sales Partner
Not too long ago, B2B sales was a relatively uncomplicated process. Experienced sales reps would...
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How to Design a B2B Sales Team and Optimize Coverage
Times are changing, and so is the way that B2B buyers source new business solutions. This means...
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The Difference Between Selling to SMB vs. Enterprise Markets
You would think that when it comes to selling technology, the same B2B sales process should work...
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5 Leading Brands That Rely on Outsourcing for Profits
There has been a change in tone to the word outsourcing. What was once considered a controversial...
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Linda Chen: Exploring the Customer Experience Management Space
In this interview, our host, Jessica Ly is in conversation with Linda Chen, CMO, Cyara, who talks...
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Joshua Schnoll: The Art of IT Sales
In this interview, Joshua Schnoll, VP of Marketing & Alliances at AppDirect, takes us through the...
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Ron Selvey: Uncover the Marketing Side of B2B
In this interview, our host, Jessica Ly, has a conversation with Ron Selvey, VP of Marketing,...
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Paul Speciale: Unstructured Data Storage and Management
In this interview, Paul Speciale, Chief Product Officer, Scality, talks to us about unstructured...
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The 3 Keys to Building Expert Sales Teams
If you’ve been working in sales for any length of time, then you know that good sales reps are...
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Rachel Haley: Cloud Data Platform as a SaaS Solution
In this interview, Rachel Haley, Senior Director of Sales Operations at Snowflake, is in discussion...
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Patrick McGrath: Data Management and Privacy
In this episode, Patrick McGrath, Director of Product Management at Commvault, delves into critical...
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In this interview, Rehmat Kharal, Director of Global Sales Enablement, Rubrik, Inc., speaks about...
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Sasha Emmerling: Creating Brand Awareness
In this interview, Sasha Emmerling, Senior Director of Marketing at VMware, shares her knowledge on...
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Kerel Cooper: Transforming Marketing with Data and Creativity
In this interview, our host, Kevin Benedict, sits down with Kerel Cooper, SVP of Global Marketing...
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Bridget Perry: Marketing Strategies and Trends for Success
In this interview, our host, Kevin Benedict, sits down with Bridget Perry, VP of EMEA Marketing at...
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Why Outsource your SDR Team?
This blog was originally published on 10/10/2016 and updated on 12/18/2019. Any way you look at it,...
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John Vincenzo: Strategies for Successful Brand Awareness
In this interview, John Vincenzo, Senior Vice President, CMO, at Silver Peak, speaks about brand...
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Reza Kamran: Product Marketing Debunked
In this interview, Reza Kamran, Senior Director of Product Marketing at Intermedia, speaks about...
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State of Event Marketing 2019: Challenges in Planning, Implementing, and Maximizing ROI
Summary Mastering Event Marketing: Planning, Implementing, and Maximizing ROI
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The Definitive Guide to Event Marketing 2019
Unlock the Power of Events for Your Business In today's competitive landscape, events remain the...
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State of Customer Retention 2019: Building and Retaining Customer Loyalty
Summary Harness the Power of Customer Retention: Proven Strategies and Insights from 2019
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Irshad Raihan: The Science of Product Marketing
In this interview, our host, Jessica Ly, has an interesting conversation with Irshad Raihan,...
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The Definitive Guide to B2B Video Marketing – The New Art of Storytelling
The Definitive Guide to B2B Video Marketing With advancements in digital technology and the rise of...
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Vibhor Kapoor: Design-Led Product Innovation
Can design be automated? Can voice be a medium in product design? Discover how Adobe is...
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State of Customer Onboarding 2019
Summary Transforming Customer Onboarding: Insights and Strategies from 2019
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John McKenny: The Value of the Mainframe Today
In this interview, Jessica Ly discusses the value of mainframes with John McKenny, SVP of Strategy...
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Rob Holcombe: Individuals Developing Leadership
In this insightful conversation, Anthony Khaletsky interviews Rob Holcombe, Director of Customer...
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State of Sales Enablement 2019
Summary Unleashing Sales Potential: Key Insights from Sales Enablement 2019
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Lori DeFurio: Customer Engagement Marketing
In this interview, Jessica Ly is in conversation with Lori DeFurio, Group Manager of Retention &...
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Todd Montgomery: CSAT - The “Happy Customer” KPI
In this interview, Anthony Khaletsky sits down with Todd Montgomery, EVP, Customer Engagement &...
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Michael Popa: The Guiding Principles of Customer Success
In this interview, our host, Anthony Khaletsky, speaks with Michael Popa, VP of Customer Success at...
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David Bisciotti: Fundamentals of Customer Success for Businesses
Customer success is becoming one of the most important factors across all types of businesses—the...
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Tania Seary: The Evolution of Procurement & Supply Chain Professionals
In this exciting interview, Kevin Benedict sits down with the founder of Procurious, Tania Seary....
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State of Contact Centers 2019: The Omnichannel Approach
Summary Transforming Customer Interaction: Key Insights from Contact Centers in 2019
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State of Product Marketing 2019: Content Creation and Delivery
Summary Enhancing Product Marketing: Key Insights into Content Creation and Delivery for 2019
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Susan Aoki: Digital Transformation in Customer Support at VMware
In this interview, Kevin Benedict sits down with Susan Aoki, Vice President of Global Services...
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Neeraj Srivastava: Why Every Business Needs Customer Success
In conversation with Jessica Ly, Neeraj Srivastava, Senior Director, Customer Success, BroadSoft...
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Mike Minchew: The Evolution of Sales Enablement
In conversation with Rajiv Parikh, Mike Minchew, Head of Global Sales and Marketing Enablement at...
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Denis Sison: The 4 S’s of Experience Marketing
In this interview, our host, Rajiv Parikh, talks to Denis Sison, Head of Marketing Excellence and...
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Brian Larsen: Customer Success in the Healthcare Industry
In conversation with our host Jessica Ly, Brian Larsen, VP, Customer Success, Practice Fusion,...
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Greg Turner: The Impact of Disruption on Your Business
In this interview, Anthony Khaletsky has an insightful conversation with Greg Turner, Chief Revenue...
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Aarti Bharathan: How E-commerce Platforms Are Changing
In this insightful conversation, our host, Jesscia Ly speaks to Aarti Bharathan, Senior Director of...
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Karan Yaramada: Innovation & Leadership with Jade Global
In this interview, Kevin Benedict sits down with Karan Yaramada, President & CEO of Jade Global....
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Greg Fox: Effectively Managing Technology Alliances, Channels & Partnerships
In this interview, host Kevin Benedict speaks with Greg Fox, VP of Alliance Partner Program at...
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Sunder Sarangan: Innovation & Disruption in the Marketing World
In this insightful interview, our host, Rajiv Parikh, sits down with Sunder Sarangan, Chief...
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Amy Messano: Strategic Management with Long & Short-Term Objectives
In conversation with Rajiv Parikh, Amy Messano, CMO, Altair, shares with us the importance of...
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Dawn Colossi: Strategizing Business Through Customer Research
In conversation with Rajiv Parikh, Dawn Colossi, CMO, FocusVision, speaks about the importance of...
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Steve Kaplan: Financial Frameworks & its Importance
In conversation with Rajiv Parikh, Steve Kaplan, VP Customer Success Finance, Nutanix, shares with...
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Vittorio Viarengo: Cloud Security - New Risks, New Rules
In this insightful interview, our host, Rajiv Parikh, sits down with Vittorio Viarengo, VP of...
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Laura Drabik: Innovation in Insurance
In this interview, our host, Rajiv Parikh sits down with Laura Drabik, Group VP of Business...
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Jeff Romano: Connected Customer Experiences
In conversation with Jessica Ly, Jeff Romano, Senior VP, Global Customer Success, 8x8 speaks about...
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Bill Harris: The Importance of Customer Success Strategies
In this insightful interview, our host, Jessica Ly, sits down with Bill Harris, Director of...
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Supriya Goswami: Advancing Mobile Marketing
In conversation with Jessica Ly, Supriya Goswami, VP of Marketing at InMobi, explains how marketers...
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Hector Vizcarrondo: Making B2B Marketing Impactful
In this interview, our host, Rajiv Parikh, speaks with Hector Vizcarrondo, Senior Director of...
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Peter Di Pietrantonio: Creating a Culture of Innovation
How are Google's innovations driving the company to continuously develop new features and...
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Amritesh Chaudhuri: Unified Communications Trends
In this insightful interview, our host, Jessica Ly, engages in a deep conversation withAmritesh...
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Michelle Huff: Human Insights with UserTesting
In this interview, our host, Patrick Ronan, talks with Michelle Huff, CMO of UserTesting, about the...
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Charles Kraus: The Frontlines of Product Marketing
In this interview, our host, Kevin Benedict, digs deep into product marketing with Charles Kraus,...
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David Shao: Martech Strategy for Hyper Growth
In a conversation with Jessica Ly, David Shao, Director, Marketing Technology, ServiceNow, talks...
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Sami Laine: The Fabric of Security
In conversation with Rajiv Parikh, Sami Laine, Director of Product Marketing, Okta Inc., speaks...
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Colleen Jansen: EV Charging Networks
The future lies in sustainable technology, driving us toward making this planet a better, cleaner...
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Daryl Eicher: Enterprise Integration Platform as a Service
In conversation with Jessica Ly, Daryl Eicher, Senior Principal Product Marketing Director, Oracle,...
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Michael Freeman: Pulling Away from Push Marketing
In conversation with Jessica Ly, Michael Freeman, VP of Demand Creation and Marketing Operations at...
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Molly Spatara: A Deep Dive into Brand Experience
In this episode, SAP Ariba and SAP Fieldglass executive and brand expert, Molly Spatara, explains...
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Ramesh Raskar: Making AI Available for the Masses
In this insightful conversation, our host, Alka Asthana, talks to Ramesh Raskar, who is an...
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Kathleen Rouse: Understanding Customer Success in the Financial Space
In this interview, our host, Jessica Ly, sits down with Kathleen Rouse, Head of Customer Success at...
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Subha Shetty: Gifting is Driving the E-commerce Industry
In this insightful interview, our host, Jessica Ly, sits down with Subha Shetty, VP & Head of...
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Benolin Thomas: Role of Customers in Customer Success
In this exciting interview, our host, Jessica Ly, is in conversation with Benolin Thomas, the...
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Richard Blatcher: Importance of Business Intelligence
In this interview, our host, Rajiv Parikh is joined by Richard Blatcher, Director of Industry...
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Justin Bean: The Future of Smart Technology
In this interview, our host, Rajiv Parikh, sits down with Justin Bean, Global Director of Smart...
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The Definitive Guide to Customer Success: Winning in the Subscription Economy
Summary Delivering Exceptional Customer Experience in the Subscription Economy
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Deboshree Dutta: Data Mining and Its Importance
In this interview, our host, Jessica Ly, is joined by Deboshree Dutta, Chief Product Owner at...
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Paul Wiener: Making Our Planet Energy Efficient
What are GaN transistors and how can they help the planet by letting industries be more energy...
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Bill Roth: Economics of the Cloud
In conversation with Jessica Ly, Bill Roth, Director of Cloud Economics, VMware, speaks about the...
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Phil Weintraub: Why the Mainframe is Still Going Strong
In conversation with Jessica Ly, Phil Weintraub, Vice President, Client IT Transformation, IBM Z,...
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Kurt Kuckein: The Principles of Customer Strategy
In conversation with Jessica Ly, Kurt Kuckein, Senior Director of Marketing, DDN Storage, explains...
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Kurt Bilafer: Driving FinTech Success in Complex Marketplaces
In this interview, our host, Jessica Ly, sits down with Kurt Bilafer, Chief Revenue Officer of...
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Christopher Fortuna: The Secret Sauce of Customer Success
Is there a secret sauce to customer success, or does it require careful ongoing customer...
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Alvaro Celis: The Growing Popularity of Device-as-a-Service (DaaS)
In conversation with Jessica Ly, Alvaro Celis, VP, Global Device Sales, Microsoft, speaks about how...
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Sonita Lontoh: 3D Printing - The Future of Manufacturing
Sonita Lontoh, VP of Global Marketing at Hewlett-Packard, talks to our host, Jessica Ly, about the...
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State of Marketing Automation 2019: Drivers and Adoption
Summary The Evolution of Marketing Automation: Key Insights from 2019
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Marian Favors: The Importance of a Customer-Centric Culture
In this insightful conversation, our host, Rajiv Parikh talks with Marian Favors, Director of...
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Micheline Nijmeh: How Sales & Marketing Can Work Together to Maximize Growth
How well can marketing and sales teams work together? What are the elements of a winning brand...
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Lauren Larson Diehl: Driving Customer Success in a CX World
In this interview, our host, Jessica Ly, sits down with Lauren Larsen Diehl, Senior Director,...
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Armen Berjikly: Understanding Human Emotions Using Technology
In conversation with Jessica Ly, Armen Berjikly, Senior Director, Product Strategy at Ultimate...
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Tim Chen: Male Allies in Diversity & Inclusion
Tim Chen, Director, Web Marketing at Rubrik, takes us through an insightful conversation about...
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Mance Harmon: Digital Transformation via Public Distributed Ledger Technologies
In this interview, our host, Kevin Benedict, sits down with CEO and Co-Founder of Hedera Hashgraph,...
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Janelle Raney: The Need for Constant Innovation
In this interview, our host, Rajiv Parikh, sits down with Janelle Raney, Head of Product Marketing,...
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Ajit Deshpande: Data Analytics & AI in the B2B Market
In this insightful conversation, our host, Rajiv Parikh, sits down with Ajit Deshpande, VP of...
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George Skaff: Voice - The Preferred Mode of Communication
In conversation with Jessica Ly, George Skaff, VP of Marketing, Nuance, speaks about voice becoming...
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Etosha Thurman: Making Commerce Easier on the World's Largest B2B Network
Global commerce can be incredibly complex and expensive for buyers and sellers alike. In this...
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Jack Marshall: Customer Success in Cyber Security
In conversation with Jessica Ly, Jack Marshall, VP of Customer Success at Prevoty (Imperva), talks...
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Tifenn Dano Kwan: How the World’s Largest B2B Network Works
In this interview, our host, Kevin Benedict, has an engaging conversation with Tifenn Dano Kwan,...
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Tina Tang & Cynthia Kaschub: Women in Big Data
In this insightful conversation with Jessica Ly, Tina Tang, Senior Director at SAP, and Cynthia...
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Rawlinson Rivera: Trends and Risks in Hyper-Convergence
In a conversation with our host, Rajiv Parikh, Rawlinson Rivera, the CTO of Global Field at...
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George Sadler: What Account-Based Experience Is All About
Our host Jessica Ly sits down with George Sadler, Senior Director of Marketing Analytics at Adobe....
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Umang Bedi: Managing Rapid Growth, Customer Experience & Complexity
Our host, Kevin Benedict sits down with Umang Bedi, the President of Dailyhunt, to discuss his...
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Jason Rose: Inside the Fast-Paced World of SAP CX
Our host, Kevin Benedict, sits down with Jason Rose, CMO of SAP CX, as he explores his...
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Robert Rabe: A Look into SAP’s Digital Transformation Journey
In this interview, our host, Kevin Benedict, sits down with Robert Rabe, Head of Commerical...
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LaSandra Brill: AI in Digital Marketing
In this interview, our host, Jessica Ly, talks with LaSandra Brill, Head of Digital Experience and...
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Sanjay Uppal: SD-WAN Gains Mainstream Adoption Globally
Our host, Jessica Ly, has an insightful conversation with Sanjay Uppal, VP & GM of VeloCloud at...
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Kashif Mahbub: Digital Transformation Starts with RPA
In this interview, our host Jessica Ly chats with Kashif Mahbub, VP of Product Marketing at...
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Shimona Chadha: B2B Marketing Leverages B2C Practices
Our host, Jessica Ly, chats with Shimona Chadha, AVP of Marketing at HCL Technologies, about how...
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Neil McGovern: SAP HANA Cloud Services & Data Warehouse Cloud
Our host, Jessica Ly, has an exciting conversation with Neil McGovern, Senior Director of Product...
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Chris Huff: Managing RPA & Automated Tasks at Scale
Our host, Jessica Ly, sits down with Chris Huff, Chief Strategy Officer at Kofax, to explore the...
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Tomasz Żernicki and Piotr Szczechowiak: Revolutionizing the Music Recording Industry
In this interview, our host, Justyna Sidor, sits down with Tomasz Żernicki and Piotr Szczechowiak,...
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Nancy Porte: Improved CX Leads to Improved Customer Profitability
Our host, Kevin Benedict, sits down for an insightful conversation with Nancy Porte, Global VP of...
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Giselle Lopes: Modernizing Supply Chain Operations
In this exciting interview, our host, Jessica Ly, is in conversation with Giselle Lopes, Head of...
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Troy Tazbaz: Data Compliance & Data Center Investment Risk Mitigation
Our host, Jessica Ly, sits down with Troy Tazbaz, VP of Corporate Operations at Oracle, to discuss...
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Jim Kruger: Mastering the "2 Seconds to Get 20 Seconds" Approach
Our host, Jessica Ly, sits down for an insightful conversation with Jim Kruger, SVP of Product &...
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Jackie Palmer: What’s New in the SAP Marketing Cloud
In this interview, our host, Kevin Benedict, sits down with Jackie Palmer, the Global VP of...
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Jerome Nadel: Data Security and Semiconductor Innovation
In this exciting interview, our host, Jessica Ly, speaks with Jerome Nadel, CMO of Rambus and also...
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James Lee: Operating the World’s Largest B2B Network
In this interview, our host, Kevin Benedict, speaks with James Lee, COO of SAP Ariba and...
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Mary Catherine: Customer Success Strategies to Improve Net Promoter Score
In this interview, our host, Jessica Ly speaks with Mary Catherine, Director of Customer Success...
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Gower Smith: Revolutionizing Retail with Automation
In this interview, our host, Patrick Ronan, speaks with Gower Smith, CEO of Swyft, about how his...
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Radu Ranga and Fred Studer: The Art & Science of SaaS Marketing
In this interview, our host, Jesica Ly, talks with Radu Ranga, Head of Design, and Fred Studer,...
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Gretchen Eischen: Marketing Strategies & Intelligent Spend Insights
In this interview, our host, Kevin Benedict, sits down with Gretchen Eischen, SAP Ariba’s VP of...
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Alonzo Canada: AI & Data from a Design Perspective
Our host, Patrick Ronan, sits down with Alonzo Canada, VP of Design & Experience at ThoughtSpot, to...
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Laurent Philonenko: Enhancing CX with Real-Time Communications
In this engaging interview, our host, Jessica Ly, speaks with Laurent Philonenko, CEO of Servion,...
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Kristen Linehan: Driving Business Results via Strategic Engineering Services
In this interview, our host, Jessica Ly, is in conversation with Kristen Linehan, Senior Director...
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Steve Roberts: Enhancing Efficiency and Innovation in R&D
In this insightful interview, our host, Jessica Ly, speaks with Steve Roberts, Managing Director at...
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Anthony Kennada: Building a Category for Customer Success Software
In this interview, our host, Jessica Ly speaks with Anthony Kennada, CMO at Gainsight, about his...
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State of Video Marketing 2019: Impact of Videos on Purchase Decisions
Summary Harnessing the Power of Video Marketing: Key Insights from 2019
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Steve Pappas: Learning All About Knowledge Management
In this insightful interview, our host, Kevin Benedict, talks with Steve Pappas, CMO at Panviva,...
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Konstanze Alex: Thought Leadership & Influencer Marketing
In this insightful interview, our host, Kevin Benedict, is in conversation with Konstanze Alex, who...
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Genefa Murphy: Evolution of Marketing, CX & Sales Enablement
Our host, Kevin Benedict, interviews Genefa Murphy, Global VP of Marketing and Enablement at Micro...
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Derek Granath: Boosting Revenue Growth with Self-Guided Demos
In this interview, our host, Jessica Ly, is in conversation with Derek Granath, VP of Product...
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Muneeb Munhazuddin: Navigating Tech Evolution in Product Marketing
Our host, Jessica Ly, interviews Muneeb Munhazuddin, VP of Product Marketing at VMware, as he...
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Srishti Sofat: Advancing Marketing Automation and Hyper-Personalization
Our host, Jessica Ly, interviews Srishti Sofat, VP of Product Development at Oracle Marketing...
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Rafał Wolak, Piotr Siedlecki, Tomasz Sokołowski: Combining IOT with Industry
In this interview, our host, Justyna Sidor, sits down with Rafał Wolak, CEO, Piotr Siedlecki, COO &...
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Lara Richardson: Boosting Viewership Through Creativity and Authenticity
Our host, Jessica Ly, interviews Lara Richardson, Group EVP of Marketing at Discovery, as she...
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Satyam Vaghani: A Deep Dive into the True Value of IoT
In this interview, our host, Kevin Benedict, sits down with Satyam Vaghani, VP and GM of all things...
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Karen Hardy: Evolving Technology and Leadership in the Contact Center Space
In this insightful interview, our host Jessica Ly, sits down with Karen Hardy, VP, Product...
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Fiona Blakesley: Intuit Taps Distributed Workforce to Support Busy Tax Season
Fiona Blakesley, Director of Customer Success for tax professional services, has no problem...
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Kate Woodcock: Best Practices for Customer Advocacy
Customers want to be heard. They want their vendors to listen and respond. An important part of...
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Tim Bender: The Role of Influencers & Thought Leaders in Marketing
In this exciting interview, our host, Kevin Benedict, sits down with expert Tim Bender, VP of...
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Gail Moody-Byrd: Using AI to Monitor and Reduce Industrial Waste
In this interview, our host, Kevin Benedict speaks with Gail Moody-Byrd, CMO of Noodle.ai about...
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Luan Lam: A Sales & Marketing Approach to Recruitment
In this insightful interview, our host, Jessica Ly, sits down with Luan Lam, VP of Talent for...
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Meenakshi Dhingra: Breaking Gender Expectations
Challenging social expectations and breaking the gender mold is no easy feat—especially in today’s...
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Mika Yamamoto: Technology and Marketing Leadership
In this insightful interview, our host, Kevin Benedict, talks with expert and veteran technology...
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Elizabeth Xu: Leading Digital Transformation
In this engaging interview, our host, Jessica Ly, sits down with Elizabeth Xu, CTO of CP Group, to...
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Jeffery Kendall: Enterprise Mobility Grows Up and Out
In this interview, Jeffrey Kendall, SVP and GM of Kony DBX, sits down for a chat with our host,...
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Rashim Mogha: Demonstrating Personal Branding & Leadership Tips
In this interview, our host Jessica Ly speaks with Rashim Mogha, Senior Director of Product...
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Locke Truong: Digital Strategy for Ingram Micro Cloud
In this interview, our host, Jesica Ly, sits down with Locke Truong, Head of Global Product...
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Gautham Pandiyan: A Deep Dive into Personalizing Customer Experiences
Every company wants to be data-driven in order to personalize customer experiences, but many fail...
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Alberto Horihuela: Competing with Giants
Our host, Jessica Ly, sits down with Alberto Horihuela, co-founder and CMO of fuboTV, to discuss...
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Piotr Kasak & Wojtek Wdowiak: Building the Perfect Team for Your Project
In this interview, our host, Justyna Sidor speaks with Wojtek Wdowiak and Piotr Kasak, co-founders...
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Michael Musselman: Navigating Tech Alliances in the UCaaS Market
Our host, Jessica Ly, sits down with Michael Musselman, the Director of Business Development &...
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Vidhya Srinivasan: Uncovering Key Trends and Innovative Marketing Techniques
In conversation with our host, Jessica Ly, Vidhya Srinivasan, VP of Marketing at BMC Software,...
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John Licata: Turning Supply Chains into Value Chains
Our host, Kevin Benedict, sits down with John Licata, VP of Marketing Strategy and Communication at...
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Christi Olson: Bing & Verizon Media Strengthen Search Partnership
Our host, Jessica Ly,sits down with Christi Olson, Head of Evangelism for Search at Microsoft, to...
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Łukasz Raczkowski: Revolutionizing Firefighting, One Drone at a Time
In this exciting interview, our host, Justyna Sidor, is in talks with Łukasz Raczkowski, CEO of...
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Kim Oslob: An Analytics Solution for Customer Success
In this interview, our host, Jessica Ly, is in conversation with Kim Oslob, Senior Director of...
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Christian Hasker: Distributed Ledger Technologies & the Future
In this interview, our host, Kevin Benedict, sits down with Christian Hasker, CMO of Hedera...
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Zlatko Vucetic: Unlocking Insights for Deeper Customer Understanding
In this interview, our host, Kevin Benedict, is in conversation with Zlatko Vucetic, CEO of...
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Tom Thimot: How Socure is Keeping Up with Digital Transformation
In this interview, our host, Kevin Benedict, is in conversation with Tom Thimot, CEO of Socure,...
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April Crichlow: Driving Customer Success, Diversity and Inclusion
In this interview, our host, Kevin Benedict, is in conversation with April Crichlow, VP of Customer...
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Johnny Ayers: The Need for Online Identity Authentication
As businesses increasingly move online, and digital interactions replace face-to-face exchanges,...
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Anand Akela: Leverage Software Test Automation to Accelerate Innovation
In this insightful interview, our host, Jessica Ly, is in conversation with Anand Akela, VP of...
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Jennifer Ruth: Navigating the Subscription Economy for Customer Success
In this interview, our host, Kevin Benedict, speaks with Jennifer Ruth, VP of Customer Success at...
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Nick Mehta: The Expanding CS Community
In this interview, our host, Jessica Ly speaks with Nick Mehta, CEO of Gainsight, about the growing...
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Drew Hofler: Marketing Inside SAP Ariba’s Network Effect
In this episode, host Kevin Benedict talks with Drew Hofler, VP of Portfolio Marketing at SAP...
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Grad Conn: Social and Mobile-First Strategies in a Digital World
In this interview, Kevin Benedict sits down with Grad Conn, CXMO of Sprinklr, to discuss how...
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Mimi Spier: The Evolution of IoT Solutions
In this insightful interview, our host, Kevin Benedict speaks with Mimi Spier, VMware’s IoT expert,...
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Brad Wiskirchen: Reducing Online Fraud While Increasing Sales
In this interview, our host, Kevin Benedict, talks with Brad Wiskirchen, CEO of Kount, about his...
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Parna Sarkar-Basu: Humanizing Marketing in a Digital Era
In this interview, our host, Kevin Benedict, sits down for an engaging conversation with marketing...
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Vasu Jakkal: Marketing Insights and the Battle Against Cyber Threats
Our host, Kevin Benedict has an engaging conversation with Vasu Jakkal, the CMO of FireEye. Vasu...
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Dave Foster: Digital Information Therapy for Patient Care
In this interview, our host, Kevin Benedict, talks with Dave Foster, VP of Data Insights &...
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Leela Srinivasan: People Power Data Platforms
In this engaging interview, our host, Kevin Benedict speaks with Leela Srinivasan, CMO of...
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Jeremy Almond: Business Payments in the Digital Age
In this insightful interview, our host, Patrick Ronan, is in talks with Jeremy Almond, Founder &...
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State of Partner Relationship Management 2019
Summary Enhancing Partner Relationships: Key Insights from 2019
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Michael Boerner: Timely, Personalized Healthcare Messaging
In this interview, our host, Kevin Benedict, talks with Michael Boerner, Founder and CEO of Engage...
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Mada Seghete: Mastering Cross-Platform Attribution
In this engaging interview, our host, Patrick Ronan, speaks with Mada Seghete, Co-founder & Head of...
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Faisal Basar: Transforming Healthcare Services with AI
In this interview, our host, Patrick Ronan, is in discussion with Faisal Basar, CEO & Co-founder at...
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Steve Richard: The Power of Coaching Your Sellers
In this interview, our host, Patrick Ronan, speaks with Steve Richard, co-founder of ExecVision,...
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Luke Hagstrand: Elevating Customer Experience and Personalization
In this interview, our host, Kevin Benedict, sits down with Luke Hagstrand, Comcast Cable’s VP of...
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Mark Dalton: Enterprise-Scale Deployment Made Easy
In this interview, our host, Patrick Ronan, is in conversation with Mark Dalton, CEO & Founder of...
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Marilyn Hollinger: The Impact of CX on Business
In this interview, our host, Jessica Ly, is in discussion with Marilyn Hollinger, Director of User...
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Matthew David: Digital Technologies and Trends
In this interview, our host, Kevin Benedict sits down with Matthew David, Author and Digital Expert...
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Matt Smith: A Deep Dive into Conversational AI
Our host, Kevin Benedict, interviews Matt Smith, Conversational AI Practice Leader at Cognizant....
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Amanda Mountain: Tactics and Strategies for Marketing
In this interview, our host, Kevin Benedict, speaks with Amanda Mountain, VP of Marketing...
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Charanya Kannan: Insights and Innovation in Cloud Contact Center
In this interview, our host, Jessica Ly, is in conversation with Charanya Kannan, VP of Products at...
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Dave Raglas: Personalization Technologies that Boost Conversion Rates
In this interview, our host, Jessica Ly, sits down with David Ragals, SVP of Customer Success at...
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Kevin Strange: Breaking Down Sales and Channel Enablement
In this interview, our host, Kevin Benedict, is in conversation with Kevin Strange, VP of Sales and...
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Marlene Summers: Customer Support in a SaaS Company
Our host, Jessica Ly, interviews Marlene Summers, the VP of Customer Services and Community at...
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Ryan McCurdy: Insights on Persona & Account-Based Marketing
In this interview, our host, Jessica Ly, sits down with Ryan McCurdy, Director of Demand Generation...
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Jessica Fewless: Digital Transformation in Marketing & the ABM Revolution
Our host, Kevin Benedict, interviews Jessica Fewless, VP of ABM Strategy and Marketing at...
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Aarti Kumar: Optimizing Content for SEO
In this insightful interview, our host, Jessica Ly, is in conversation with Aarti Kumar, VP of...
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Dan Bingham: Content Marketing in Hi-Tech Landscapes
In this interview, our host, Kevin Benedict, is intalks with Dan Bingham, Head of Content Marketing...
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Val Matula: Innovation in Contact Centers
In this exciting interview, Val Matula, CTO and VP of Emerging Products and Technology at Avaya,...
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Joseph Pascaretta: Strategies to Excel at Digital Transformation
In this interview, our host, Kevin Benedict, talks with Joseph Pascaretta, VP and General Manager...
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State of Account Based Marketing 2018
Summary Decoding ABM: Key Findings and Strategies for B2B Success
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Max Cuellar: Evolving Marketing Strategies in the Digital Transformation Era
Our host, Kevin Benedict, interviews Max Cuellar, SVP of Marketing at HPE, about the convergence of...
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Lauren Smith: Optimizing Customer Journeys with Data-Driven Insights
In this interview, our host, Kevin Benedict, speaks with Lauren Smith, EVP of Revenue and Alliances...
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Jagdish Upadhyay: Streamlining B2B Engagement with Meeting Automation
In this interview, Kevin Benedict speaks with Jagdish Upadhyay, Head of Product Marketing at...
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Ryan Hollenbeck: Optimizing Customer Engagement with AI and Self-Service
In this interview, our host, Kevin Benedict, is in talks with Ryan Hollenbeck, SVP of Global...
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Mason Uyeda: Enhancing Customer Success through Proactive Support
In this interview, our host, Kevin Benedict, is in conversation with Mason Uyeda, Senior Director...
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Marcell Vollmer: Transforming Procurement through Digital Networks
In this interview, our host, Kevin Benedict, speaks with Dr. Marcell Vollmer, the Chief Digital...
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Yousuf Khan: The Evolving Role of the CIO in Driving Innovation
In this interview, our host, Jessica Ly speaks with Yousuf Khan, an experienced CIO and advisor to...
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Chandar Pattabhiram: Insights into Marketing Strategies and Frameworks
In this interview, our host, Kevin Benedict, is in conversation with Chandar Pattabhiram, CMO at...
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Christopher Willis: Navigating Content Complexity with Strategic Governance
In this interview, our host, Kevin Benedict, is in talks with Christopher Willis, CMO of Acrolinx,...
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State of Contact Centers 2018: The Role of AI in Transforming CSAT and the Workplace
Summary Revolutionizing Customer Service: Insights from Contact Centers in 2018
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The State of E-Wallets and Digital Payments in India 2018
Summary Understanding the Surge in E-Wallets and Digital Payments in India: Insights from 2018
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State of Customer Success 2018
Summary Mastering Customer Success: Insights and Strategies from 2018
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Social Media Trends in India 2017
Summary Discover How Social Media Shapes the Lives of Smartphone Users in India
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State of Product Marketing 2017
Summary Insights and Trends in Product Marketing: 2017 Report
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Uber vs Ola: The Travel Pattern of Young India 2017
Summary Analyzing the Battle of Ride-Hailing Giants: Insights from Young India
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State of Sales Enablement 2017
Summary Revolutionizing Sales Strategies: Key Insights from 2017
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State of B2B Content Marketing 2016
Summary Elevate Your B2B Strategy: Mastering Content Marketing for Maximum Impact
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State of B2B Marketing Metrics & Analytics 2016
Summary Harnessing the Power of Marketing Analytics: Key Insights from 2016
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M-Commerce Trends in India 2016
Summary Exploring Mobile Commerce Trends: Key Insights from 2016
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State of B2B Social Media Marketing 2016
Summary Unveiling the Dynamics of B2B Social Media Marketing in 2016
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Expert B2B Marketing Guide 2015: Benchmark Imperatives and Insights
Summary Unlock 2015’s Top B2B Marketing Insights and Strategies
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State of B2B Content Marketing 2015
Summary Harnessing the Power of Content to Fuel Business Growth in 2015 and Beyond
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State of B2B Video Marketing 2015
Summary Exploring the Impact of Video Marketing in B2B: 2015 Insights
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A Step-by-Step Guide to Effective Video Marketing
Summary Elevate Your B2B Marketing Strategy with Video Mastery
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State of B2B Mobile Marketing 2015
Summary Navigating the Mobile-First Era: Essential Strategies for B2B Marketing Success
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Savvy Marketer’s Playbook to Social Marketing Success
Summary Unlocking Social Marketing Mastery: Your Essential Guide to Success
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State of B2B Marketing Metrics and Analytics 2015
Summary Mastering B2B Marketing with Metrics and Analytics
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State of B2B Social Media Marketing 2015
Summary Navigating the Landscape of B2B Social Media Marketing in 2015
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State of B2B Product Marketing 2015
Summary Unveiling the State of B2B Product Marketing in 2015
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State of B2B Online Retail Marketplace 2015
Summary Exploring the Dynamics of the B2B Online Retail Marketplace in 2015
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State of B2B Search Marketing 2015
Summary Unlocking the Potential of B2B Search Marketing: Insights from 2015
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State of B2B Marketing 2015: Marketing Trends, Predictions and Forecasts
Summary Driving Growth Through B2B Marketing: Strategies for Success
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State of Marketing Automation 2014
Summary Unlocking the Potential of Marketing Automation in 2014
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State of B2B Customer Experience 2014
Summary Transform B2B Customer Experience: Your Guide to Driving Customer-Centric Growth
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State of Search Marketing 2014
Summary Navigating the Future of Search Marketing: Insights from 2014
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B2B Marketing Trends, Predictions & Forecasts 2014
Summary Key Trends, Insights, and Strategies to Drive Growth in 2014
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State of B2B Product Marketing 2014
Summary Transforming B2B Product Marketing: Insights from 2014
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State of B2B Event Marketing 2014
Summary Transforming Business Engagement: Insights from B2B Event Marketing Remote work in the new...
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Video Marketing and Advertising 2014: Tactics, Measurement and Trends
Summary Unlocking the Power of Video Marketing: 2014 Insights and Trends
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Pre-Sales Content Marketing Trends 2013
Summary Transforming B2B Content Marketing: Insights into Pre-Sales Strategies
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Post-Sales Content Marketing Trends 2013
Summary Unlocking the Power of Post-Sales Content Marketing
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B2B Social Media Marketing Trends 2013
Summary Mastering the Art of B2B Social Media: Strategies to Drive Growth
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B2B Cross-Channel Marketing and Attribution Strategies 2013
Summary Navigating a Multi-Channel World: Key Strategies for B2B Marketing Success
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Mobile Marketing Trends 2013
Summary Discover the Latest Mobile Marketing Trends Transforming the B2B Landscape
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